Editor’s Note: David Hirsch is a founder of Metamorphic Ventures. The firm is an investor in TalkSpace, Boxbee, Snowball, Voyat and Thrive Market. .
1) We Went From People Searching For Things To Things Finding People
Companies are leveraging data in order to serve people with relevant content, commerce, and ads based on situations and locations. In content, a good example of this is the rise of companies like Taboola and Outbrain, serving relevant content to users based on what they’re currently reading.
In commerce, look no further than Amazon where your experience logged into your account is vastly different than a logged-out experience. With their one-hour delivery anywhere in NYC, look for Amazon to leverage the smartphone’s capability in order to serve up more and more relevant commerce to people.
Uber is another company to watch in this space in 2015. As it continues to collect data about…
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